Target audience

Complex has a circulation of approximately 500,000 and targets men that are college-aged to early 30s in urban/metropolitan areas.

One of the magazine's unique attributes is that each issue features a different cover on each side (one male, one female), creating two distinct sections. The half of the magazine that follows the male celebrity cover (e.g., Kanye West, Seth Rogen, Pharrell, Kobe Bryant, James Franco) is geared toward lifestyles, the latest films, music, and other forms of media. The half of the magazine that follows the female celebrity cover (e.g., Jessica Alba, M.I.A., Cassie, Rosario Dawson, Olivia Munn, Gwen Stefani, Mila Kunis) is dubbed "The Guide" and offers a Consumer Reports-esque breakdown of the latest consumer items, technology, sneakers, and apparel.
This is what will attract people of all gender witch increases the amount of sales, this way the magazine makes more money because of the mixed target audience.
In 2007, the Complex Media Network was launched, bringing several sites around the web under the Complex umbrella. These include Juxtapoz.com, Nahright.com, NiceKicks.com, Consequence of Sound, and many others. The sites of the Complex Media Network generate upwards of 50 million unique visitors per month.
All of these motions are to provide more publicity for the magazine, making it a bigger selling magazine. Also it helps out the othere websites/projects that it is linked with.